I seamlessly blend 15+ years of global, hands on, senior, business development experience with a professionally recognised, UK awarded English teaching qualification. Many non-native English speaking business leaders often have the unique challenge of needing both senior business development expertise & trusted business English coaching, at the same time. The snag is always, when do they have time to do both properly. My solutions allow to them to do just that!

Fractional Sales Development Leadership means working with you part-time to build and strengthen the front end of your sales function, without the cost or commitment of a full-time hire.

Put simplify it’s an outsourcing solution. It is not just a ‘lead generation’ service. It’s a senior, strategic engagement, the equivalent of hiring a Commercial Director, without the traditionally associated costs and commitment.

I help shape your sales processes and strategy, define clear commerical KPIs and metrics, put practical processes and CRM workflows in place, and coach your team to qualify and progress the right opportunities.

This is hands-on commercial leadership focused on creating a repeatable, realistic pipeline, especially in organisations selling complex services or operating in multi-stakeholder environments. It's senior, hands-on growth support for organisations selling into complex markets.

The sizes of the organisations that hire fractional business development leadership can really vary. They’re growing, selling real products or services, and often targeting complex customers (public sector, education, regulated industries, or enterprise buyers). Typically, they’re at a point where growth has stalled, deals are getting stuck, or the sales process feels messy but hiring a full-time senior BD leader feels too expensive, too risky, or too slow.

In simple terms, they’re thinking: “We have real commercial problems, and junior hires or automation won’t fix them.” They need experienced judgement, clearer deal strategy, better qualification, and alignment between sales, marketing, and leadership — but without committing to a permanent executive hire. Fractional leadership gives them senior-level expertise, hands-on support, and practical human systems, exactly when they need it, and only for as long as they need it.

Infinte North Advisory Limited is registered in England and Wales. It's company registration is 17080519.

Our registered office is:

Suite A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom.

Contact phone number: +44 7746 386289.

Contact email address: jamie@infinitenorthadvisory.com

Companies typically work with me for 3 to 9 months, depending on what needs to be built or fixed. Some engage me short-term to design their sales development strategy, messaging, and processes before hiring internally. Others keep me on longer to coach new team members, refine the pipeline, and stabilise results. The goal is always the same: to leave you with a clear structure, practical tools, and the confidence to run sales development without relying on external support.

In the many companies I've worked for over the years, one thing has always stood out: sales is a numbers a game. And as an old manager of mine used to say: you get out of it, what you put it in it. Over the years, I've been personally tasked with selling often rather abstract and niche products, internationally, in many different industries and sectors. It’s something I’ve built my career on. A lot of the time, there were no systems, no processes, no KPIs and no one steering the sales ship. No matter the organisation, its size, structures or even what it is that it's selling, the keys to success railways became clear: a robust and clear sales process, visible company wide KPIs, a well articulated product and target market with daily, coordinated effort to hit the numbers and, grow the business. If any of this sounds like it could help your business, fractional business development leadership could be for you.